This logo is for an Etsy shop that sells bookmarks for book lovers. The logo incorporates a fork and spoon onto the spines of two books as a nod to Hobbits (who live in the Shire) because they love food and comfort. Hobbits are also a bit rustic and enjoy the simple life, so the logo has a handdrawn ruggedness. Hobbits dress in bright colors, favoring yellow and green so the books have been colored in using that palette. A brown has been used instead of black for the logo outline and type to soften the design and give it a more earthy vibe. The typography is Tolkien inspired, including a flourish above the lowercase "a" and the "y" references the shape of a pipe (both Tolkien and Hobbits enjoyed tobacco every now and then).
